Meta Ads management built around what actually converts.
Facebook and Instagram campaigns for ecommerce and lead generation - built on clean signals, tested creative, and deliberate account structure that compounds over time.
The algorithm is learning.
Just not from the right data.
Most Meta accounts are running on incomplete data. Without Conversions API, Meta misses a portion of purchase and lead events, making optimisation less reliable.
Creative performance declines over time. The same ads reach the same people, frequency rises, and results fall unless new creatives are tested consistently.
Automation works best with guardrails. Without exclusions, audience controls, and clear campaign structure, Meta often prioritises reach over profitable conversions.
From signal setup to creative to scale.
From tracking architecture through optimisation - the full account, with full visibility into every decision.
Browser Pixel and Conversions API configured together so Meta receives a more complete picture of performance. Purchase and lead events are verified, deduplicated, and aligned with real business outcomes before optimisation begins.
Prospecting, retargeting, and retention campaigns structured to work together rather than compete. Advantage+ campaigns managed with audience controls, exclusions, and creative guardrails, supported by AI-assisted analysis to identify what is actually driving results.
Before recommending any management scope, I review the account for tracking issues, wasted spend, structural weaknesses, audience overlap, and missed opportunities. Delivered within 5 business days with a Loom walkthrough.
Get an audit The $299 counts toward your first month if we work together.Creative testing across static, video, carousel, collection, and UGC-style formats. Performance monitored closely so new winners are scaled and fatigued creatives are replaced before results decline.
Cold prospecting, retargeting, and retention audiences structured with clear exclusions between stages. First-party customer data used wherever possible to improve efficiency and reduce audience overlap.
Meta lead generation campaigns built for service businesses, financial services, and local brands. Focused on lead quality rather than lead volume, with targeting and tracking designed around actual business outcomes.
Signal first. Then creative. Then scale.
Scaling a Meta account without clean signal is scaling on guesswork. I fix the foundation before touching campaigns.
Pixel health, CAPI setup, EMQ scores, campaign structure, audience overlap, creative fatigue, attribution window, Advantage+ configuration, wasted spend. Delivered in 5 business days with a Loom walkthrough. Credited toward management.
CAPI configured alongside pixel with deduplication. EMQ score improved. Events verified against actual business actions. Until signal quality is sound, any campaign changes are built on incomplete data - this comes first.
Frequency follows what the data is telling me - not a fixed schedule. Creative rotated before fatigue sets in, not after CPMs spike. Every change logged with the reasoning behind it.
Reporting and communication tailored to the account. Some clients prefer weekly calls. Others prefer monthly reviews with updates in between. You'll always know what's changed, why it changed, and what happens next.
Work that moved the numbers.
Real campaigns, real results. Not everything can be shared, but nothing here is made up.
ROAS stagnating at 3.14× with low AOV (₹771). Restructured campaign architecture, fixed audience overlap, rotated creative toward offer-led and UGC-style formats, and rerouted traffic to collection pages rather than single-product pages. Free delivery threshold raised to encourage higher cart values. ROAS moved from 3.14× to 5.08× in 8 weeks. AOV moved from ₹771 to ₹1,100. No increase in ad spend.
Full case study
Meta Ads for a Chennai-based DSA offering personal loans and credit cards. Campaigns structured around borrower intent, geographic targeting, and lead quality rather than lead volume. Audience exclusions and qualification-focused targeting helped reduce wasted follow-up effort while maintaining a consistent flow of enquiries.
Right fit — and wrong fit.
Not every account is ready for management. Here's when it makes sense - and when it doesn't.
Things people ask before starting.
Every engagement starts with a paid audit ($299). I go through pixel health, CAPI setup, EMQ scores, campaign structure, creative fatigue, audience overlap, and attribution window - and tell you exactly what's wrong before proposing any management scope. The $299 is credited toward your first month if we work together.
Yes. Post-iOS 14, browser pixel alone misses 30–40% of purchase events - more on Safari and in-app browsers. CAPI sends server-side events directly to Meta, recovering most of that signal. The two need to run together with deduplication so events aren't double-counted. Accounts without CAPI are building lookalike audiences and optimising bidding from an incomplete data set.
Business Manager access to the ad account, pixel, and CAPI dataset. No billing access required. For the audit only, view access to all three is enough.
Primarily in creative analysis and audit findings. AI tools are used to surface which creative formats, offer angles, and copy structures are driving conversions versus which just generate engagement - faster than manual review across multiple ad sets. In reporting, patterns across campaigns are surfaced clearly rather than leaving you to find them in raw numbers.
Get in touch.
Let's see if it's a fit.
Tell me what you're working with. I'll come back to you with an honest take on whether it makes sense to continue.
Got it — I'll be in touch shortly.
Usually within one business day. Follow along on LinkedIn in the meantime.