Fully booked - waitlist open

Your ads are running. Your revenue should be too.

Most ad accounts waste 30 - 40% of their budget on the wrong audiences, bad structure, or broken tracking. The fix isn't a bigger budget or a new agency - it's knowing exactly what's broken and having someone accountable enough to fix it.

What do you need help with?
Google Ads - search, PMax, or display
Meta Ads - Facebook or Instagram
Both Google and Meta Ads
Full-funnel - ads + CRO + tracking
Paid account audit first
Not sure yet - need a conversation
First come, first served. No spam - you'll only hear from me when a spot opens.
5.08× ROAS - D2C ecommerce
brand
4+ Years running
paid campaigns
4 Platforms -
Google · Meta · Bing · LinkedIn
Hasan Md Aadhil — Paid Ads Specialist
Hasan Mohamed Aadhil N
Paid Ads Specialist · Chennai
Google Meta
What I do

Performance marketing, end to end.

From campaign architecture to daily optimisation - I handle the full picture so you're not piecing it together from three different people.

Google Ads

Search, Performance Max, Display, and Shopping - structured for the outcome that actually matters, not just impression share.

Primary
Meta Ads

Facebook and Instagram campaigns built around your customer journey - from cold audiences to retargeting to conversion.

eCommerce & Lead Gen
CRO & Tracking

GA4, GTM, Meta Pixel, call tracking - set up correctly so every decision is based on real data, not platform guesswork.

Always included
Results

Numbers that actually moved.

A few examples of what happens when campaigns are built with intent and managed with consistency.

eCommerce · Meta Ads
5.08× ROAS achieved
+42% Average order value

A D2C toys brand was spending ₹12–15L/month on Meta Ads with inconsistent ROAS. Rebuilt the campaign structure, cleaned up audience overlaps, and shifted budget toward UGC creatives. ROAS moved from 3.1× to 5.08× in 8 weeks.

Local Business · Google Ads
↑ Footfall Consistent weekly walk-ins
PMax Local campaign

A premium day spa in Chennai needed more consistent footfall beyond word of mouth. Set up Google Search + Performance Max for local intent, with call tracking and GMB integration. Booking enquiries increased week-on-week from the first month.

How it works

Simple process. No surprises.

Most clients are running optimised campaigns within 7 - 10 days of getting started.

1
Discovery call or audit

We talk through your goals, current setup, and where the biggest gaps are. Or you start with a paid account audit - delivered in 7 days.

2
Campaign setup

Conversion tracking first, always. Then campaign architecture, ad copy, audiences, and bidding strategy - built for your specific objective.

3
Optimisation

Daily optimisation, weekly updates, and a live dashboard. You always know what's happening and why - no black box.

4
Scale

Once the foundation is working, we scale what's winning - more budget, more channels, more results.

Experience & track record

4+ Years in performance marketing
4 Ad platforms - Google, Meta, Bing, LinkedIn
5+ Industries - eCommerce, SaaS, Spas, Finance, EdTech
₹5Cr+ Ad spend managed across campaigns
2021 Self-taught SEO & WordPress · First live project
2022 - 2023 OptiwiseIT SEO · Meta Ads · eCommerce growth
2023 - 2025 Catalyst Group SaaS product · US market · Google Ads
2025 - Now Enterprise International brands · Google & Meta at scale
Platforms

Where the work gets done.

Full-funnel execution across every major paid channel - built to complement each other, not compete.

Google Ads

Search, Performance Max, Display & Shopping - high-intent traffic that converts.

Meta Ads

Facebook & Instagram - cold audiences, retargeting, and revenue at scale.

Bing Ads

Lower CPCs, strong intent. Underutilised by most - worth running alongside Google.

LinkedIn Ads

B2B lead generation and SaaS - where professional audiences make decisions.

GA4 & Tracking

GA4, GTM, Meta Pixel, call tracking - every decision backed by accurate data.

Industries

Brands I've worked with.

Experience across business types means understanding how different funnels, buying journeys, and conversion goals work.

eCommerce product photo
eCommerce product photo
eCommerce product photo
eCommerce & D2CROAS, AOV, and purchase volume on Meta and Google.
Spas & WellnessFootfall, bookings, and walk-ins through Google Search and PMax.
Financial ServicesHigh-intent lead gen for lending and loan aggregators.
SaaS & TechTrial sign-ups, demo bookings, MQL generation.
Local BusinessesConsistent footfall, calls, and bookings from local search.
Lead GenerationQualified enquiries - not just clicks and impressions.
Honest disclaimer

This might not be the right fit.

Not every business is ready for performance marketing. Here's an honest look at when it makes sense - and when it doesn't.

✓  Good fit
Ready to invest 3+ monthsAds compound over time. The best results come from consistent optimisation - not one-time setup.
Open to testing and iterationWhat works in week 1 is rarely what works in month 3. You're comfortable with a process of learning and improving.
Have a working offer or productAds amplify what's already there. If the offer converts organically, paid traffic will scale it.
✗  Not a fit
Need results this weekPaid ads take 4 - 6 weeks to stabilise. If you need bookings by Friday, this isn't the right solution right now.
Want hands-off managementEvery campaign here requires your input on offers, creative direction, and business context - not just a budget transfer.
Just starting with ad spendBelow a meaningful monthly budget, there isn't enough data to optimise effectively. Reach out and I'll give you an honest answer.
FAQ

Questions people usually ask.

Are you an agency or an individual?+

Neither, exactly. I'm an independent performance marketing specialist - one person managing your account, no handoffs to a junior team. Every decision goes through me.

What ad spend do I need to be running?+

It depends on the type of business. eCommerce brands typically need enough monthly spend to generate sufficient purchase data for optimisation. Lead gen businesses can start leaner. If you're unsure, reach out - I'll give you an honest answer based on your specific situation.

Do you work with clients outside India?+

Yes. I work with brands across India, the US, and the UK. The work is fully remote and async - timezone hasn't been an issue for any current client.

What does the first step look like?+

Either a paid account audit delivered in 7 days, or a discovery call where we look at your current setup together. No pitch, no obligation - just an honest look at where you stand.

Do you guarantee results?+

Not in the traditional sense. Paid ads involve too many variables - market conditions, offer strength, seasonality - for anyone to guarantee a specific outcome responsibly. What I do guarantee is full transparency, honest reporting, and that I'll tell you clearly if something isn't working and why.

Can you manage multiple platforms at once?+

Yes. Most clients run Google and Meta simultaneously. I manage the full picture - including making sure the platforms complement each other rather than cannibalise budget.

What if I already have an agency?+

A second opinion is always valuable. The audit is designed exactly for this - you get an independent view of what's working and what isn't, with no pressure to switch.

Let's talk

Ready to make your ads work harder?

Start with a conversation or a paid audit. Either way - you'll know exactly where you stand within 7 days.

No long-term contracts Start with an audit. Continue only if it makes sense.
Transparent reporting Daily optimisation, weekly updates, live dashboard - always.
Honest about results I'll tell you what's working, what isn't, and why - even when it's not good news.
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