Hasan Mohamed Aadhil N
Paid ads specialist - Google · Meta · Bing · LinkedIn
I trained as a structural engineer. The principle is the same: if the foundation is wrong, everything built on it eventually collapses. I've applied that to paid ads for four years.
paid campaigns
Google · Meta · Bing · LinkedIn
I never touch a campaign before understanding why it's underperforming. Most problems that look like audience or budget problems are actually structure problems - or tracking problems that make everything look worse than it is.
Your account doesn't get handed to a junior. I manage it, optimise it, and report on it directly. You always know who's making the decisions - and you can ask why at any point.
Weekly updates and a live dashboard you can check any time. You always know what's happening and why - even when it's not going well. Especially when it's not going well.
I didn't get into marketing to run campaigns. I got into it because I didn't want to be sold to.
After finishing my masters in structural engineering, I started learning SEO - not to build a career, but to understand how brands got attention without paying for it. No fake claims, no inflated promises. Just content that earned its place. That felt honest.
Most ads treat users as targets. I think of them as people who might genuinely need what I'm promoting.
The more I understood organic, the more I saw what paid ads could do - when built with the same intent and the same respect for the person on the other side. I'm empathetic toward users who see my ads and responsible for the growth of the business I run them for. Both matter. Neither gets compromised.
Over four years that philosophy has been tested across ecommerce, SaaS, financial services, local businesses, and everything in between. The industries change. The approach doesn't.
Tools & platforms
Managing paid campaigns for international brands at scale across Google Ads and Meta Ads. Enterprise budgets, multiple markets, full ownership of account performance.
Led marketing and product for a US-market SaaS trading scanner - stocks, forex, and crypto. Implemented product-led SEO that improved sign-ups, and grew a trading YouTube channel from 5.5K to 11K monthly views in 5 months through video SEO. Generated leads via Google Ads and Meta Ads. Built GA4 dashboards, set up Mailchimp drip campaigns, and managed end-to-end SaaS development - roadmaps, sprints, developer coordination, and feature launches.
Worked across SaaS, education, ecommerce, and IT services. Increased website traffic by 60% for a SaaS platform, boosted organic leads by 30% for an Australian software company, and improved student enrollments for a NAATI CCL education platform. Ran Meta Ads for a D2C crystal ecommerce store in Australia achieving 3× ROAS. Set up email automation to increase repeat purchases. Managed SEO audits, Google Business Profile, GA4, Search Console, GTM, and social media across all accounts.
Built a civil engineering resource site as a learning project. First exposure to SEO, WordPress, and organic growth. The project that started the pivot into digital marketing.
If you're spending on ads and not sure what's working -
Start with a conversation. No pitch, no commitment - just an honest look at where you stand and whether it makes sense to work together.