Hasan Mohamed Aadhil N
Performance Marketing Specialist · Google Ads · Meta Ads · Bing · LinkedIn
I started my career as a structural engineer, where mistakes are expensive and assumptions get tested. That's the mindset I bring to paid advertising today - every decision backed by data, every recommendation able to withstand scrutiny.
paid campaigns
managed
I didn't get into marketing to run campaigns. I got into it because I didn't want to be sold to.
After completing my master's degree in structural engineering, I became fascinated by how businesses earned attention online. SEO was my entry point. It rewarded relevance, usefulness, and trust rather than interruption.
The more I learned, the more I realised paid advertising could operate on the same principles. Good advertising doesn't manipulate people. It helps the right person discover a solution at the right time.
Four years later, that belief has been tested across ecommerce, SaaS, financial services, education, and local businesses. The industries change. The fundamentals rarely do.
Advertising should be useful
Most people don't wake up hoping to see an ad. If someone gives your message a few seconds of attention, it should reward that attention. The best campaigns don't interrupt people - they help people discover something relevant when they're already looking for a solution.
Good decisions come from good data
Campaign performance is only as reliable as the tracking behind it. Before budgets increase or audiences change, I want confidence in what the numbers actually mean. Otherwise optimisation becomes guesswork.
Platforms have incentives. Businesses have goals.
Google and Meta want advertisers to spend more. My responsibility is different. Every recommendation should serve the business first, whether that means increasing spend, reducing spend, or changing direction entirely.
Trust matters more than attribution windows
Clients don't hire me for reports. They hire me to make better decisions. That means being transparent about what's working, what's uncertain, and what needs to change.
Industries
Managing paid campaigns for international brands at scale across Google Ads and Meta Ads. Enterprise budgets, multiple markets, full ownership of account performance.
Led marketing and product for a US-market SaaS trading scanner - stocks, forex, and crypto. Implemented product-led SEO that improved sign-ups, and grew a trading YouTube channel from 5.5K to 11K monthly views in 5 months through video SEO. Generated leads via Google Ads and Meta Ads. Built GA4 dashboards, set up Mailchimp drip campaigns, and managed end-to-end SaaS development — roadmaps, sprints, developer coordination, and feature launches.
Worked across SaaS, education, ecommerce, and IT services. Increased website traffic by 60% for a SaaS platform, boosted organic leads by 30% for an Australian software company, and improved student enrollments for a NAATI CCL education platform. Ran Meta Ads for a D2C crystal ecommerce store in Australia achieving 3× ROAS. Set up email automation to increase repeat purchases. Managed SEO audits, Google Business Profile, GA4, Search Console, GTM, and social media across all accounts.
Built a civil engineering resource site as a learning project. First exposure to SEO, WordPress, and organic growth. The project that started the pivot into digital marketing.
Most businesses don't need a large agency. They need someone experienced enough to identify what matters, honest enough to say what doesn't, and accountable enough to own the outcome.
When you work with me, strategy, implementation, optimisation, and reporting stay with the same person from start to finish. There are no account handovers, no layers of management, and no disconnect between the recommendations being made and the person responsible for results.
I've worked both in-house and agency-side, which has given me exposure to different industries, budgets, and business models. That experience helps me adapt proven principles to each business rather than forcing every client into the same process.
My goal isn't to become the biggest agency. It's to do good work for a small number of businesses, build long-term relationships, and be the person clients trust when they need a straightforward answer.
If you're spending on ads and not sure what's working -
Start with a conversation. No pitch, no commitment - just an honest look at where you stand and whether it makes sense to work together.