Real campaigns. Real results.
Meta Ads work across ecommerce and lead generation - what the accounts looked like, what changed, and what moved. Nothing here is made up.
ROAS had plateaued at 3.14× with low AOV (₹771). Campaign architecture restructured, audience overlap fixed, creative rotated toward offer-led formats, traffic rerouted to collection pages. AOV moved from ₹771 to ₹1,100. ROAS hit 5.08× in 8 weeks - no increase in ad spend.
Full case study
Meta Ads lead generation for a Chennai-based DSA offering personal loans, business loans, and credit cards. Campaigns built around borrower intent signals - income range, employment type, and geographic targeting within financial services ad policy constraints. Optimised toward qualified lead quality over raw volume.
Full case study coming soonMore work in progress - case studies added as they're documented.
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