Google Ads management that earns more than it spends.
Your campaigns are running. Your pipeline should be too. Most of the time, the problem isn't the platform - it's the setup.
The dashboard looks fine.
The pipeline doesn't.
The most common issue in underperforming accounts isn't budget - it's that smart bidding is learning from the wrong signals. Campaigns are actively collecting conversion data, but the events being tracked don't match anything that actually generates revenue. The algorithm optimises confidently while the optimization score stays green.
The second problem is structural. Google Ads has changed significantly in the last few years. Many accounts are still operating with campaign structures, match type assumptions, and bidding approaches that no longer reflect how the platform behaves today.
The third is measurement. Most lead generation accounts stop tracking at the form submission, giving Google no visibility into which leads actually become customers.
Campaign management, end to end.
From conversion tracking to daily optimisation, with full visibility into every decision made.
Search campaigns structured around commercial intent, with AI Max managed through exclusions, URL controls, and ongoing search term analysis. The goal is simple: spend more on profitable traffic and less on everything else.
Performance Max structured around audience signals, business goals, and conversion quality. Search themes, exclusions, audience controls, and channel reporting are used to guide spend toward the traffic that matters.
Every conversion action is verified against real business outcomes before optimisation begins. Enhanced Conversions, GA4, GTM, and attribution settings are reviewed to ensure smart bidding is learning from meaningful signals rather than vanity metrics.
Audience segmentation and remarketing built around user intent, engagement depth, and customer lifecycle stage.
For lead generation accounts, offline conversion imports connect closed deals back to Google Ads. Smart bidding can then optimise toward customers rather than form submissions - often one of the highest-impact improvements available.
Before recommending any management scope, I review the account to identify tracking issues, wasted spend, structural problems, and missed opportunities. Delivered within 5 business days with a Loom walkthrough.
If we decide to work together, the $299 is credited toward your first month of management. Get an auditAudit first. Always.
I won't propose a management scope until I've seen what's actually in the account.
Full account review - tracking validity, campaign structure, search terms, AI Max and PMax configurations, audience signals, wasted spend. Delivered in 5 business days with a Loom walkthrough. Credited toward management.
Conversion tracking rebuilt or verified before anything else. If smart bidding is learning from bad data, fixing the data comes first. Enhanced Conversions configured. Offline conversion import set up for lead generation accounts. Everything else depends on this being correct.
Frequency follows what the data is telling me - not a fixed schedule. Some accounts need attention daily. Others need it monthly. Every change is logged with the reasoning behind it, so you always know what happened and why.
Reporting and communication tailored to the account. Some clients prefer weekly calls. Others prefer monthly reviews with updates in between. You'll always know what's changed, why it changed, and what happens next.
Work that moved the numbers.
Real campaigns, real results. Not everything can be shared, but nothing here is made up.
Google Ads management for a US-based business lending client. High-intent Search campaigns targeting commercial borrowers across multiple loan products. Financial services ad policies navigated without compromising reach. Optimised toward qualified lead quality, not raw volume - CPL held consistent at scale across a significant monthly budget.
Built from scratch with no prior ad history. Search + PMax with store visit optimisation, treatment-specific keyword targeting, call tracking via GTM and Google Business Profile integration. Consistent daily walk-ins from the first month.
Right fit — and wrong fit.
Not every account is ready for management. Here's when it makes sense - and when it doesn't.
Not sure if it's a fit? Read more about how I work →
Things people ask before starting.
Every engagement starts with a paid audit ($299). I go through the full account - tracking, campaign structure, search terms, AI Max and PMax configurations, audience signals - and tell you exactly what needs fixing before proposing any management scope. You can implement the findings yourself or continue with me. The $299 is credited toward your first month if we work together.
Async-first - Slack or email for day-to-day, weekly calls for strategy reviews. Available for calls that overlap US morning hours (EST and PST). Most of the work happens in the account, not on calls.
Standard-level Google Ads access (no billing access required), GA4 read access, GTM editor access for tracking work. For the audit only, read access to all three is enough.
Primarily in two places: audit analysis - cross-referencing findings across account layers simultaneously (search terms, devices, audiences, conversion events) rather than one at a time - and monthly reporting, where patterns across campaigns are surfaced clearly rather than buried in tables. The output is faster analysis and fewer things missed, not automation running unchecked.
Get in touch.
Let's see if it's a fit.
Tell me what you're working with. I'll come back to you with an honest take on whether it makes sense to continue.
Got it — I'll be in touch shortly.
Usually within one business day. Follow along on LinkedIn in the meantime.