My Live Copywriting Portfolio (Practice-Only)
This is where I practice writing emotional ad copy every day. Each post focuses on one real product, one specific pain point, and one emotionally-driven line – scored, refined, and tracked to show my growth as a copywriter.
You’ll often see the format “People don’t buy X, they buy Y” – a training tool I use to sharpen emotional clarity. In real campaigns, these lines evolve into scroll-stopping headlines, voiceovers, or hooks – but the emotion always stays.
Daily Copywriting Practice
Day 5 – May 5, 2025
💢 Pain Point: They know they sit too much and feel guilty about their inactive lifestyle — but they keep delaying their fitness goals because they “don’t have time.”
💬 Working on this one – come back tomorrow to see the hook, feedback, and rewrite. Or better yet… try writing your own first.
Let’s see if yours beats mine tomorrow 😉
Day 4 – May 4, 2025
💢 Pain Point: A remote worker avoids working long hours at their desk because their back hurts – but they feel guilty spending money on a chair instead of “productive” things.
People don’t buy ergonomic chairs, remote workers buy the freedom to work longer without hurting back.
✅ The line connects work pain to lifestyle guilt – great angle.
❌ Phrasing needs to be smoother, “hurting back” feels awkward.
People don’t buy ergonomic chairs – remote workers buy hours of work without hours of pain.
Day 3 – May 3, 2025
💢 Pain Point: Parents feel guilty or anxious about their kids drinking tap water or unknown sources – but they delay buying a purifier because it feels like an “invisible” expense.
People don’t buy water purifiers, parents buy them to save their kids from medical disorders.
✅ The emotion lands – parental guilt + long-term fear is powerful.
❌ “Medical disorders” feels vague and clinical – weakens the emotional punch.
❌ The flow could be smoother.
People don’t buy water purifiers – parents buy protection from the hospital bills they can’t see yet.
Day 2 – May 2, 2025
💢 Pain Point: He avoids getting too close to people because he’s insecure about oily skin, patchy beard, and body odor – but doesn’t want to look “too into himself” by talking about grooming.
Men don’t buy grooming kits, they buy the confidence to never wipe their face off in between talks.
✅ Strong emotional setup – “wipe… in between talks” is a vivid and relatable moment.
❌ Wording feels a bit stiff – “never wipe their face off” doesn’t flow naturally.
Men don’t buy grooming kits, they buy the peace of staying close without sneaking a tissue.
Day 1 – May 1, 2025
💢 Pain Point: A college student’s phone is laggy and outdated, but they can’t afford a new one – so they feel embarrassed pulling it out in front of friends.
People don’t buy smartphones, they buy the confidence to take their phone out in the public.
✅ Strong direction: Confidence + Public Use
❌ Slightly stiff phrasing – “take their phone out in the public” is not how real people speak.
People don’t buy second-hand phones – they buy the power to stop hiding theirs.